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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Toy Story" by ANDY Awards 2012

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TitleToy Story
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedDecember 2010
Business Sector Corporate Communication
Media Type Print
AI Description The ad is a cleverly designed insurance accident form, featuring playful handwritten text and sketches. The form describes how a 'tiny car, being driven by a little cowboy and a spaceman, fell out in front of me.' The text humorously blames the accident on the tiny car and concludes with a sketch of the scene, noting 'tiny little car, illegally small?' The clever use of everyday paperwork adds a whimsical touch while promoting Volkswagen's message as a supporter of independent cinema. The entire concept is lighthearted, making use of familiar film references and unexpected scenarios to engage the audience.