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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Terminator" by ANDY Awards 2012

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TitleTerminator
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
PostedDecember 2010
Business Sector Corporate Communication
Media Type Print
AI Description The Volkswagen ad titled 'Terminator' uses a clever design mimicking a vehicle damage incident report. Text details a chaotic scene where a motorcycle chases a car leading to a dramatic series of explosions involving an oil tanker, humorously illustrated on the right side of the report with sketches. The left side contains hand-written notes, adding to the effect of realism and chaos. The imagery is monochromatic with a blue tinge, conveying a vintage technical look. The ad ties into the cinematic universe with the tagline 'See Film Differently,' hinting that such dramatic events are more fit for the movies, promoting Volkswagen's support for independent cinema.
Creative Director