ESPN - "The Machine" by ANDY Awards 2012
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ESPN - "The Machine"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | The Machine |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | April 2009 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is Sportscenter. |
| Story | Albert Pujols pleads his case of not being a "Machine" to Steve Levy and John Anderson. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ESPN ad features Albert Pujols in an office copy room, engaging in a humorous scenario with Steve Levy and John Anderson. The conversation centers around the nickname "The Machine," humorously referring to Pujols' remarkable skills. Despite their insistence, Pujols denies being a machine, showcasing confusion and playful denial. The office setting and casual attire create a laid-back, comedic atmosphere, enhanced by the banter between the characters. As the ad progresses, the scene transitions to a computer's green-screen analysis, humorously assessing the characters' identities and "threat levels." The narrative concludes with Pujols reiterating his identity as just Albert, while on-screen captions amusingly reinforce the machine theme with the signature "This is SportsCenter" tagline. |
| Editing Company | Joint Editorial House |
| Production Company | O Positive |
| Creative Director | John Parker |
| Creative Director | Derek Barnes |
| Art Director | Stuart Jennings |
| Head of Production | Gary Krieg |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Todd Waterbury |
| Special Effects / VFX | Riot |
| Account Executive | Victoria (Vickie) Segar |
| Copywriter | Eric Steele |
| Executive Agency Producer | Gary Krieg |
| Account Director | Casey Bernard |
| Agency Producer | Alison Hill |
| Director | David Shane |