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ANDY Awards

Creative Award
New York, United States
ESPN - "Going Up" by ANDY Awards 2012

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TitleGoing Up
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJanuary 2009
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is Sportscenter.
Media Type Television
Length
Market United States
AI Description The ESPN ad titled "Going Up" unfolds within an office environment where a man, dressed in a suit, approaches an elevator. As the elevator doors open, he is met with the unexpected presence of a sports mascot, dressed in a red and white jersey, creating a humorous and light-hearted moment. The setting is professional yet playful, highlighting the intersection of office life and sports culture. The phrase "Going up?" repeats, emphasizing the mascot's role in easing everyday situations with a touch of entertainment. The ad concludes with the phrase “This is Sportscenter,” tying back to the brand's identity of blending sports with life.
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