ESPN - "Lance" by ANDY Awards 2012
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ESPN - "Lance"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Lance |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | June 2002 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The commercial opens in a dark office setting late at night, with a solitary individual sitting at a desk working on a computer. The clock shows it is 12:38 AM at ESPN offices. The narrative continues as the person hears noise and follows a mysterious path into a dimly lit basement. As the scene unfolds, it reveals a cyclist, presumably Lance, exercising rigorously on a stationary bike in what looks like a maintenance room. This humorous twist underscores the dedication of athletes who never take a break, even at late hours. The conversation highlights offers of energy bars and water. The ad ends with a light-hearted note, blending the serious theme of sportsmanship and dedication with a comic twist. The tagline, "This is SportsCenter," appears at the end. |
| Editing Company | MacKenzie Cutler |
| Production Company | Hungry Man |
| Creative Director | Ty Montague |
| Creative Director | Todd Waterbury |
| Art Director | Ted Royer |
| Copywriter | Jeff Bitsack |
| Agency Producer | Chris Noble |
| Agency Producer | Andrew Loevenguth |
| Director | David Shane |
| Director of Photography (DOP) | Joe DeSavlo |
| Editor | Dave Koza |