ESPN - "Turf" by ANDY Awards 2012
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ESPN - "Turf"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Turf |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | May 2002 |
| Product | SportsCenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens with a humorous premise where ESPN deals with carpet troubles by replacing it with natural grass. George Toma, a well-known NFL groundskeeper, is called in to install Bermuda grass, providing a natural, vibrant atmosphere to the office setting. Mascots and employees are seen interacting comically with this unexpected green upgrade, adding a playful twist to the usual office environment. Scenes flash by showing a mascot slipping on the grass, a suit-clad worker getting a stain on his pants, and a riding mower cruising down a hallway, all underscoring the delightfully absurd blend of sports and workplace. The ad seamlessly integrates the humorous scenarios with efficient storytelling, ending with the tagline, "This is SportsCenter," showcasing ESPN's flagship program. |
| Creative Director | Ty Montague |
| Creative Director | Amy Nicholson |
| Art Director | Ted Royer |
| Copywriter | Jeff Bitsack |
| Agency Producer | Gisellah Harvey |
| Production Company | Hungry Man |
| Director | David Shane |
| Director of Photography (DOP) | David Morabito |
| Editor | Tom Scherma |
| Editing Company | Mad River |