ESPN - "Ghostwriter" by ANDY Awards 2012
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ESPN - "Ghostwriter"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Ghostwriter |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | October 2008 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Story | Steven King moonlights as a SportsCenter writer. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a SportsCenter office environment where anchor Kenny Mayne discusses the need for a ghostwriter with an unseen colleague. Meanwhile, famous author Stephen King, dressed casually in a cap and sitting amidst a clutter of papers, types away on a typewriter. The dialogue introduces humor as it references a recent baseball game between the Boston Red Sox and the New York Yankees, with a supernatural twist suggested. Specific critique is given on avoiding telekinetic abilities in players, to which Stephen King, known for his horror novels, agrees with a nod. The segment closes with the tagline "This is SportsCenter," reinforcing the show's brand identity, as the ESPN logo appears on screen. |
| Editing Company | Joint Editorial House |
| Sound Design Company | Sound Lounge |
| Production Company | O Positive |
| Colorist | The Mill New York |
| Creative Director | John Parker |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Broadcast Producer | Alison Hill |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Todd Waterbury |
| Art Director | Stuart Jennings |
| Copywriter | Brant Mau |
| Account Director | Rich Weinstein |
| Account Executive | Jessica O'Conor |
| Account Manager | Victoria (Vickie) Segar |
| Production Company | Hungry Man |
| Director | Hank Perlman |
| Business Director | annemarie cullen |
| Editor | Micah Gendron |
| Executive Producer | Gary Krieg |
| Special Effects / VFX | Riot |
| Special Effects / VFX | Jay Tilin |
| Colorist | Fergus McCall |
| Audio Engineer | Philip Loeb |
| Executive Producer | Tom Rossano |
| Director of Photography (DOP) | David Morabito |
| Producer | Ken Licata Jr. |
| Post Production | Sasha Hirschfeld |
| Editor | Andrew Robertson |