ESPN - "Slumps" by ANDY Awards 2012
Filter results by
ESPN - "Slumps"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Slumps |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | July 2008 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In this ad for ESPN's SportsCenter, a humorous narrative unfolds with a focus on the challenges faced by sports anchors and athletes alike. The ad opens with an anchor at his desk, commenting on the universal experience of going through slumps. He suggests watching tapes to address and improve performance, drawing a parallel to athletes reviewing their plays. The scene transitions to a sports environment where two individuals, a baseball player and a technician, are watching a monitor very intently. They analyze and critique the anchor's performance, commenting on his posture and gestures, much like a coach advising an athlete. The setting shifts between the anchor’s office environment and the television studio, creating a comedic yet insightful portrayal of sports broadcasting. The ad concludes with the tagline "This is SportsCenter," aligning the brand with dedication, humor, and the pursuit of excellence. |