ESPN - "Nicknames" by ANDY Awards 2012
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ESPN - "Nicknames"
- Brand: ESPN
- Country: United States
- Advertiser: ESPN, Inc.
| Title | Nicknames |
| Agency | Wieden + Kennedy |
| Campaign | 2019 ESPN College Football Season Anthem |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | June 2008 |
| Product | Sportscenter |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | This is SportsCenter. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | In this humorous ESPN ad titled "Nicknames," three basketball players from the Boston Celtics are seen in a typical office setting, interacting with a colleague named Scott. The players, dressed in their green Celtics uniforms, are joking around and brainstorming various nicknames. They come up with creative and humorous ideas like "The Parquet Posse," "The Three Basketeers," and "Mirage et Toi." As they continue to discuss, they finally settle on "The Boston Three Party," eliciting a positive response from Scott who appreciates the cleverness. The setting and tone are lighthearted, highlighting the fun and creative camaraderie that can exist in professional sports. This ad embraces a casual office vibe while incorporating sports elements, underscoring ESPN's theme of infusing sports into everyday life. It concludes with the ESPN SportsCenter tagline, "This is SportsCenter," reinforcing the brand's connection to sports culture. |
| Creative Director | Derek Barnes |
| Head of Production | Gary Krieg |
| Broadcast Producer | Alison Hill |
| Account Director | Jessica O'Conor |
| Creative Director | John Parker |
| Copywriter | Brant Mau |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Todd Waterbury |
| Account Executive | Victoria (Vickie) Segar |