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ANDY Awards

Creative Award
New York, United States
ESPN - "More Hips" by ANDY Awards 2012

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TitleMore Hips
Agency
Campaign 2019 ESPN College Football Season Anthem
Advertiser ESPN, Inc.
Brand ESPN
PostedJune 2008
Product Sportscenter
Business Sector TV/Radio Programs & Stations
Tagline This is SportsCenter.
Media Type Television
Length
Market United States
AI Description The ESPN 'More Hips' ad, set in a typical office environment, humorously depicts a baseball player being taught dance moves by one of the office staff members. The ad starts with an office scene where a baseball player is casually leaning against a file cabinet while an office worker enthusiastically demonstrates a hip movement dance. Despite the player's initial confusion, the office worker strives to teach him the correct way to 'throw his hip into it.' Another office worker looks on, seeming amused by the scene. As the ad progresses, the attempts continue until the player finally understands and tries the move himself, leading to a fun and entertaining atmosphere. The ad humorously showcases a crossover between sports and dance, ending with the tagline 'This is SportsCenter.'
Creative Director
Head of Production
Broadcast Producer
Account Director
Creative Director
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Executive Creative Director
Executive Creative Director
Account Executive