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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Wizard of Oz" by ANDY Awards 2012

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TitleWizard of Oz
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2008 / 5
Product Support Independent Cinema
Business Sector Corporate Communication
Tagline Volkswagen supports independent cinema
Story The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Philosophy Volkswagen’s “See Film Differently” campaign, continues the idea of shedding light on cinema classics
Problem Raise awareness of Volkswagen’s sponsorship of independent cinema
Media Type Cinema
Length
Market United Kingdom
AI Description The ad, part of Volkswagen's "See Film Differently" campaign, features a series of humorous, straight-to-camera interviews discussing absurd conspiracy theories about classic films. In this segment, the focus is on the film "The Wizard of Oz." A man, styled as a zombie with bandages and fake blood, humorously suggests that Dorothy is actually part of a rebellious teenage gang committing elder abuse in the story. This tone of surreal dark humor accompanies scenes of him in various public spaces, reflecting on popular movies in unconventional ways. The visual style includes a vibrant purple food truck serving as the backdrop, with people animatedly interacting around it. Throughout, the ad cleverly supports the idea of seeing cinema from different perspectives, emphasizing Volkswagen's commitment to independent films.
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