andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Volkswagen - "Halloween" by ANDY Awards 2012

Filter results by

TitleHalloween
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2008 / 5
Product Support Independent Cinema
Business Sector Corporate Communication
Tagline Volkswagen supports independent cinema
Story The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Philosophy Volkswagen’s “See Film Differently” campaign, continues the idea of shedding light on cinema classics
Problem Raise awareness of Volkswagen’s sponsorship of independent cinema
Media Type Cinema
Length
Market United Kingdom
AI Description In the Volkswagen ad titled 'Halloween,' the scene opens with a man dressed in a formal suit standing in a studio with a green screen in the background. Initial dialogue reveals the man claims to have worked on the first Halloween film, humorously attributing its creation to the US government to keep teenagers indoors. This sets the stage for themes of conspiracy theories and cinematic intrigue. As the ad progresses, the studio transforms into a dramatic setting where the man lights himself on fire in a fiery stunt, maintaining calm and composure, illustrating themes of bravery and absurdity in film production. The ad concludes with the iconic Volkswagen logo being carried by two individuals across a studio lot, reinforcing the message that 'Volkswagen supports independent cinema.' This playful yet dramatic juxtaposition aims to engage the audience to view films from a different perspective, aligning with Volkswagen’s campaign to promote independent cinema.
Producer
Advertising Manager
Copywriter
Copywriter
Art Director
Art Director
Director
Producer
Agency Producer
Account Planner
Account Director
Account Manager