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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Jungle Book" by ANDY Awards 2012

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TitleJungle Book
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2008 / 5
Product Support Independent Cinema
Business Sector Corporate Communication
Tagline Volkswagen supports independent cinema
Story The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Philosophy Volkswagen’s “See Film Differently” campaign, continues the idea of shedding light on cinema classics
Problem Raise awareness of Volkswagen’s sponsorship of independent cinema
Media Type Cinema
Length
Market United Kingdom
AI Description The ad, set at Shepperton Studios, features an engaging monologue by a chef who explores conspiracy theories behind the popular film, 'The Jungle Book.' The chef humorously discusses hidden meanings, including suggestive undertones of a 'sexual jungle.' The scene shifts from an interior view with close-ups of the chef, emphasizing his expressions, to an exterior shot displaying the Volkswagen logo accompanied by workers carrying a large sign. The overall message is part of Volkswagen's “See Film Differently” campaign, highlighting the brand's support for independent cinema and encouraging viewers to rethink classic films with a humorous twist.
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