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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Titanic" by ANDY Awards 2012

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TitleTitanic
Agency
Campaign See Film Differently - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2008 / 5
Product Support Independent Cinema
Business Sector Corporate Communication
Tagline Volkswagen supports independent cinema
Story The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Philosophy Volkswagen’s “See Film Differently” campaign, continues the idea of shedding light on cinema classics
Problem Raise awareness of Volkswagen’s sponsorship of independent cinema
Media Type Cinema
Length
Market United Kingdom
AI Description The advertisement for Volkswagen titled "Titanic" is part of the campaign "See Film Differently." It features straight-to-camera interviews where individuals humorously discuss conspiracy theories about well-known films. The visuals show a wardrobe lady in a costume room, closely inspecting an actor's outfit, emphasizing the behind-the-scenes aspect of cinema. The ad is set in a film studio environment with a focus on the importance of support for independent cinema. The closing scene shows a large Volkswagen logo with the tagline "Volkswagen supports independent cinema," reinforcing the brand's commitment to the arts and creativity.
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