Brammo - "Shocking Barack" by ANDY Awards 2010
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Brammo - "Shocking Barack"
- Brand: Brammo
- Country: United States
- Advertiser: Brammo, Inc.
| Title | Shocking Barack |
| Agency | CP+B |
| Campaign | Shocking Barack - Brammo |
| Advertiser | Brammo, Inc. |
| Brand | Brammo |
| Posted | April 2010 |
| Business Sector | Motorcycles |
| Media Type | Case Study |
| Length | |
| Market | United States |
| AI Description | The Brammo ad titled "Shocking Barack" follows a journey where the company showcases its ambitious electric motorbike project. Riders retrace the path of automotive executives to Washington, creating awareness around sustainable transport through electric motorcycles. The ad emphasizes the brand's innovative presence without a hefty budget, relying on organic and real-time social media storytelling. Clips depict the riders on the road, connecting with the public and political figures. The campaign is visually embedded with images of road trips and the bike's sleek design, emphasizing community involvement in environmental issues and innovations. By the ad's end, the riders reach Washington with their statements gaining traction, reflecting the desire for change through clean energy initiatives. |
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