Safeguard - "Make kids wash their hands more" by ANDY Awards 2010
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Safeguard - "Make kids wash their hands more"
- Brand: Safeguard
- Country: Germany
- Advertiser: Procter & Gamble
| Title | Make kids wash their hands more |
| Agency | Miami Ad School Europe |
| Campaign | Safeguard - P&G |
| Advertiser | Procter & Gamble |
| Brand | Safeguard |
| Posted | April 2010 |
| Business Sector | Soaps |
| Media Type | Other Collateral |
| AI Description | The advertisement by Safeguard, a brand under Procter & Gamble, emphasizes promoting hand washing among children. It creatively links hygiene with entertainment through the concept of embedding USB sticks inside soap bars. These USB sticks contain fun content such as ringtones, games, and cartoons, encouraging children to wash their hands frequently to reach the prize embedded inside. The visual includes playful cartoon USB characters alongside drops of water and soap, suggesting a playful and engaging approach to hand hygiene. The illustration is colorful, with blue and white elements that evoke a sense of cleanliness and fun. Targeted towards mothers, this campaign by the Miami Ad School Europe in 2010 promises an innovative solution to making hygiene routines exciting for kids. |