Purell - "Touch" by ANDY Awards 2010
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| Title | Touch |
| Agency | Miami Ad School Minneapolis |
| Campaign | Touch - Purell |
| Advertiser | Johnson & Johnson |
| Brand | Purell |
| Posted | April 2010 |
| Business Sector | Soaps |
| Media Type | Magazine |
| Market | United States |
| AI Description | The Purell ad features a visual progression of magazine pages transforming from clean white sheets to being covered in blue fingerprints. The sequence dramatically reveals how much surfaces can accumulate unnoticed contaminants with just a simple touch. The focal point of the ad is a hand reaching out to turn the page, symbolizing daily interactions. The message highlights the importance of maintaining hygiene and the unseen germs that hands might encounter. The minimalistic design emphasizes the brand's dedication to cleanliness and purity. |