Nokia - "The World's Biggest Signpost" by ANDY Awards 2010
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| Title | The World's Biggest Signpost |
| Agency | Farfar |
| Campaign | Signpost - Nokia |
| Advertiser | Nokia |
| Brand | Nokia |
| Posted | March 2010 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | Connecting People |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Market | Sweden |
| AI Description | The Nokia ad, 'The World's Biggest Signpost', showcases a massive interactive installation beside London's Tower Bridge. Designed to promote Nokia's navigation services, the campaign features a 60-ton structure holding a giant motorized arrow, pointing towards user-chosen global locations. People could interact using their mobile phones to text the signpost, directing it to display chosen distances and directions. This installation was part of an immersive experience streamed live via webcams to Nokia’s website. The initiative sought to redefine navigation as a fun, social experience, emphasizing the brand’s tagline, 'Connecting People'. |
| Creative Director | Erik Norin |
| Copywriter | Carl Fredrik Jannerfeldt |
| Art Director | Tomas Jonsson |
| Account Director | Christian Nord |
| Account Director | Marten Forslund |
| Executive Creative Director | Jon Dranger |