Volkswagen - "Real Racing GTI" by ANDY Awards 2010
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Volkswagen - "Real Racing GTI"
- Brand: Volkswagen
- Country: United States
- Advertiser: Volkswagen
| Title | Real Racing GTI |
| Agency | AKQA |
| Campaign | Real Racing GTI - VW |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | March 2010 |
| Business Sector | Cars |
| Media Type | Gaming |
| Length | |
| AI Description | The 'Real Racing GTI' ad by Volkswagen, produced by AKQA in 2010, introduces the all-new 2010 GTI model through a sleek and digital style. It highlights how the car’s release led to significant interest without traditional paid media, due to a creative partnership with a gaming app. This innovative campaign leveraged iPhone technology to create an interactive racing game that mirrored the car’s performance and style. The ad showcases the GTI’s sleek black exterior, the excitement of racing gameplay, and the ability to connect with dealers via the app. The campaign quickly became a global success, topping charts in 36 countries. Players were enticed with the chance to win limited edition GTIs featuring unique styling, fostering community and competitive spirit. Through visuals of the car, gameplay, and user interactions, the ad conveys a sense of modernity, speed, and engagement. |