Heineken - "Real Madrid Vs Milan AC" by ANDY Awards 2010
Filter results by
Heineken - "Real Madrid Vs Milan AC"
- Brand: Heineken
- Country: Italy
- Advertiser: Heineken
| Title | Real Madrid Vs Milan AC |
| Agency | J. Walter Thompson Italia spa |
| Campaign | Real Madrid Vs Milan AC - Heineken |
| Advertiser | Heineken |
| Brand | Heineken |
| Posted | March 2010 |
| Media Type | Events |
| Market | Italy |
| AI Description | The advertisement depicts a well-orchestrated prank arranged by Heineken in collaboration with J. Walter Thompson Italia spa. Heineken sets up a fake classical music event, which overlaps the UEFA Champions League match between Real Madrid and AC Milan. The ad follows the reactions of more than 1,000 AC Milan fans who were coaxed into attending the event, missing out on watching the game live. The prank includes 200 accomplices, featuring girlfriends and professors, who persuade fans to participate in the event. Throughout the concert, humorous commentary and questions are displayed on a big screen, gradually revealing the prank to the audience. Meanwhile, the match is secretly screened live, bringing relief and laughter to the attendees. The ad highlights themes of humor and surprise, with an emphasis on keeping beer and football dear to many. |