Old Spice - "The Man Your Man Could Smell Like" by ANDY Awards 2010
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Old Spice - "The Man Your Man Could Smell Like"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | The Man Your Man Could Smell Like |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Date of First Broadcast/Publication | 2010 / 2 |
| Business Sector | Bath, Shower Gels |
| Media Type | Television |
| Length | |
| AI Description | The advertisement begins in a bathroom with a confident man addressing the viewers, particularly targeting 'ladies' to compare their partners to him. With a seamless transition, he moves from a bathroom to a luxurious boat, continuing his monologue about the benefits of using Old Spice over lady-scented products. He engages in humorous, fantastical demonstrations, holding an oyster that turns into crystals and then tickets, illustrating how 'anything is possible' with Old Spice. The setting magically shifts, culminating with the man sitting confidently on a horse on a beach, underlining his charismatic charm, all while holding the Old Spice body wash. The ad relies heavily on humor, fantasy, and hyperbole to convey its message. |
| Editing Company | Final Cut |
| Sound Design Company | Stimmung |
| Music Company / Composer | Stimmung |
| Special Effects / VFX | The Mill New York |
| Director | Tom Kuntz |
| Executive Creative Director | Joe Staples |
| Agency Producer | Erin Goodsell |
| Photographer | Hugh Kretschmer |
| Creative Director | Craig Allen |
| Art Director | Craig Allen |
| Copywriter | Craig Allen |
| Executive Creative Director | Mark Fitzloff |
| Executive Agency Producer | Ben Grylewicz |
| Director of Broadcast | Ben Grylewicz |
| Executive Creative Director | Susan Hoffman |
| Executive Producer | Scott Howard |
| Creative Director | Jason Bagley |
| Agency Producer | Corey Bartha |
| Account Manager | Michael Dalton |
| Account Director | Diana Gonzalez |
| Art Director | Eric Kallman |
| Copywriter | Eric Kallman |
| Art Director | Max Stinson |
| Creative Director | Eric Baldwin |
| Copywriter | Jason Kreher |
| Account Executive | Jessica Monsey |
| Account Manager | Jessica Monsey |
| Photographer | Danielle Levitt |
| Copywriter | David Neevel |
| Account Executive | Taryn Lange |
| Account Director | Jordan Muse |
| Agency Producer | Lindsay Reed |
| Art Buyer | Heather Harvey |
| Executive Producer | Mike Davidson |
| Account Manager | Liam Doherty |
| Production Company Digital Director | Pierre Wendling |
| Account Manager | Nick Pirtle |
| Creative Director | Matt O’Rourke |
| Account Manager | Georgina Gooley |
| Production Company | Morton Jankel Zander (MJZ) |
| Editing Company | Rock Paper Scissors |
| Production Company | Morton Jankel Zander (MJZ LA) |
| Special Effects / VFX | The Mill LA |