Old Spice - "4th And Touchdown" by ANDY Awards 2010
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Old Spice - "4th And Touchdown"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | 4th And Touchdown |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | October 2014 |
| Business Sector | Hair Care Products |
| Tagline | Smell Like A Man From Head to Toes |
| Media Type | Web Film |
| Length | |
| AI Description | The Old Spice ad, '4th And Touchdown,' features an amusing interview between a robot host and football star Drew Brees. Set on a minimalist stage illuminated by neon lights, Drew and the android engage in playful banter. The host, a malfunctioning robot, attempts to conduct an interview but often derails, adding humor with its quirky responses. Drew, dressed in a sports jersey, patiently handles the robot's antics, including a failed football pass and a discussion about hair care where Old Spice is humorously revealed as the secret. Visuals blend futuristic elements, like the android host, with retro touches, such as neon lights and a traditional talk show format. The ad cleverly conveys the message of confidence and fun, while promoting Old Spice's grooming products. |
| Creative Director | Craig Allen |
| Creative Director | Jason Bagley |
| Creative Director | Matt O’Rourke |
| Copywriter | Jason Kreher |
| Art Director | Max Stinson |
| Executive Producer | Mike Davidson |
| Director of Broadcast | Ben Grylewicz |
| Production Company Digital Director | Pierre Wendling |
| Account Manager | Georgina Gooley |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Account Manager | Michael Dalton |
| Account Manager | Jessica Monsey |
| Executive Creative Director | Susan Hoffman |
| Executive Creative Director | Joe Staples |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Tom Kuntz |
| Executive Producer | Scott Howard |
| Editing Company | Rock Paper Scissors |