Old Spice - "Hot Tub" by ANDY Awards 2010
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Old Spice - "Hot Tub"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Hot Tub |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | September 2014 |
| Business Sector | Hair Care Products |
| Tagline | Smell Like A Man From Head to Toes |
| Media Type | Web Film |
| Length | |
| AI Description | The commercial features a snowy mountain setting where a group of people is enjoying a hot tub amidst winter scenery. Two women are seated alongside a seemingly normal man who reveals himself to be a humanoid robot. Throughout the ad, this robot discusses its transformation thanks to Old Spice products, making quirky remarks filled with random words such as 'meatballs,' 'cool dude,' and 'briefcase tacos.' As the robot malfunctions humorously, women are impressed by its scent. The ad features product shots of Old Spice deodorant and body wash, reinforcing the tagline 'Smell Like A Man From Head to Toes.' The contrast between high-tech robotics and everyday humor in a relaxing winter setting emphasizes a playful and absurd theme, while the visuals are lively and brightly colored. |
| Creative Director | Craig Allen |
| Creative Director | Jason Bagley |
| Creative Director | Matt O’Rourke |
| Copywriter | Jason Kreher |
| Art Director | Max Stinson |
| Executive Producer | Mike Davidson |
| Director of Broadcast | Ben Grylewicz |
| Production Company Digital Director | Pierre Wendling |
| Account Manager | Georgina Gooley |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Account Manager | Michael Dalton |
| Account Manager | Jessica Monsey |
| Executive Creative Director | Susan Hoffman |
| Executive Creative Director | Joe Staples |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Tom Kuntz |
| Executive Producer | Scott Howard |
| Editing Company | Rock Paper Scissors |