Old Spice - "Soccer" by ANDY Awards 2010
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Old Spice - "Soccer"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Soccer |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | July 2014 |
| Business Sector | Hair Care Products |
| Tagline | Smell Like A Man From Head to Toes |
| Media Type | Web Film |
| Length | |
| AI Description | Set against a bright beach backdrop, the Old Spice ad opens with a man who is revealed to be a not quite typical human - he's a cyborg or robot. The scene humorously captures him proudly sharing how using Old Spice body wash and deodorant makes him feel cool. The ad unfolds with the robot awkwardly playing soccer before crashing onto a woman sunbathing. His honesty about his ‘ribs’ being crushed adds comic relief, enhanced by her complimenting his scent despite the awkward situation. The ad concludes with the slogan 'Smell Like A Man From Head to Toes,' paired with visuals of Old Spice products. This playful, quirky advertisement uses humor and technology to portray confidence and appeal. |
| Creative Director | Craig Allen |
| Creative Director | Jason Bagley |
| Creative Director | Matt O’Rourke |
| Copywriter | Jason Kreher |
| Art Director | Max Stinson |
| Executive Producer | Mike Davidson |
| Director of Broadcast | Ben Grylewicz |
| Production Company Digital Director | Pierre Wendling |
| Account Manager | Georgina Gooley |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Account Manager | Michael Dalton |
| Account Manager | Jessica Monsey |
| Executive Creative Director | Susan Hoffman |
| Executive Creative Director | Joe Staples |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Tom Kuntz |
| Executive Producer | Scott Howard |
| Editing Company | Rock Paper Scissors |