Old Spice - "Nightclub" by ANDY Awards 2010
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Old Spice - "Nightclub"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Nightclub |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | July 2014 |
| Business Sector | Hair Care Products |
| Tagline | Smell Like A Man From Head to Toes |
| Media Type | Web Film |
| Length | |
| AI Description | In the Old Spice 'Nightclub' ad, viewers are transported to a lively club filled with partygoers dancing under vibrant neon lights. The ad opens with a man in the midst of the crowd, effortlessly holding an Old Spice product. Viewers are taken aback as it's revealed he's a robot, his synthetic skin malfunctioning to show circuits underneath. The music enhances the lively club vibe, while the man's exchange with a woman adds a humorous twist. His face literally falls off, exposing his robotic nature, aligning with the ad’s playful and quirky tone. The ad transitions into a closer look at the Old Spice products, showcasing them with the tagline: "Smell Like A Man From Head to Toes." It concludes with the robot figure on a beach scene, suggesting a carefree lifestyle, encouraging audiences to watch more content. |
| Creative Director | Craig Allen |
| Creative Director | Jason Bagley |
| Creative Director | Matt O’Rourke |
| Copywriter | Jason Kreher |
| Art Director | Max Stinson |
| Executive Producer | Mike Davidson |
| Director of Broadcast | Ben Grylewicz |
| Production Company Digital Director | Pierre Wendling |
| Account Manager | Georgina Gooley |
| Account Manager | Liam Doherty |
| Account Manager | Nick Pirtle |
| Account Manager | Michael Dalton |
| Account Manager | Jessica Monsey |
| Executive Creative Director | Susan Hoffman |
| Executive Creative Director | Joe Staples |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Tom Kuntz |
| Executive Producer | Scott Howard |
| Editing Company | Rock Paper Scissors |