Volkswagen - "Speed Camera Lottery" by ANDY Awards 2010
Filter results by
Volkswagen - "Speed Camera Lottery"
This ad is part of the ACT Responsible Collection
- Brand: Volkswagen
- Country: Sweden
- Advertiser: Volkswagen
| Title | Speed Camera Lottery |
| Agency | Nord DDB STO |
| Campaign | The Fun Theory - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | April 2011 |
| Business Sector | Corporate Communication |
| Media Type | Case Study |
| AI Description | The "Speed Camera Lottery" campaign by Volkswagen leverages the power of fun to influence behavior positively. The ad showcases a speed camera installed in Stockholm, which not only fines speeding drivers but also enters those observing speed limits into a lottery with the chance to win money from the fines collected. This innovative concept, known as "The Fun Theory," is designed to encourage people to drive more responsibly. Through a series of engaging visuals, including people interacting with environmental and playful installations, the campaign emphasizes the role of fun in promoting better, more sustainable driving habits. The experiment resulted in a notable reduction in average driving speed, showcasing the potential of fun as a means to effect positive change. |
| Executive Creative Director | Andreas Dahlqvist |
| Copywriter | Martin Lundgren |
| Art Director | Simon Higby |
| Account Supervisor | Jerker Fagerström |
| Account Manager | Barbro Långjuth |