Old Spice - "Smell Like A Man" by ANDY Awards 2010
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Old Spice - "Smell Like A Man"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Smell Like A Man |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | April 2011 |
| Business Sector | Bath, Shower Gels |
| Media Type | Case Study |
| AI Description | The "Smell Like A Man" campaign by Old Spice uses humor and creativity to target women who make half of men's body wash purchases. The ad, launched online during the Super Bowl weekend, showcases a man in a bathroom breaking the fourth wall, humorously engaging with potential consumers. Featuring visually witty iconography, the ad highlights its viral status with custom video responses to social media comments. The campaign results in increased brand conversation and significantly boosts sales. The ad ends with dynamic visual graphics and footage from talk shows like Ellen and Oprah, reinforcing its cultural impact and popularity. |