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ANDY Awards

Creative Award
New York, United States
Old Spice - "Scent Vacation" by ANDY Awards 2010

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TitleScent Vacation
Agency
Campaign Smell Like A Man
Advertiser Procter & Gamble
Brand Old Spice
Date of First Broadcast/Publication 2011 / 2
Business Sector Bath, Shower Gels
Tagline Smell Like A Man, Man.
Problem A journey to the freshest smelling places on earth.
Media Type Television
Market United States
AI Description The Old Spice 'Scent Vacation' ad features a charismatic man guiding viewers through surreal landscapes. Starting on a beach and then transported to snowy mountain peaks, he enchants with humor and confidence. He holds a bottle of Old Spice, emphasizing how the scent can take one on an imaginative journey. The visuals are vibrant and whimsical, blending elements like islands, mountains, and water. The man dives into an ocean environment, surrounded by fish, and is later seen lounging on a red piano underwater. All these transitions highlight the fresh, adventurous feel provided by Old Spice products. The ad concludes with the tagline 'Smell Like A Man, Man.'
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