Old Spice - "Matterhorn" by ANDY Awards 2010
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Old Spice - "Matterhorn"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Matterhorn |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Date of First Broadcast/Publication | 2011 / 2 |
| Business Sector | Bath, Shower Gels |
| Tagline | Become one of the freshest smelling places on earth. |
| Media Type | |
| Market | United States |
| AI Description | In this Old Spice print ad, a confident man stands with his upper body depicted as a snow-capped mountain. Various scenes unfold on this "mountain," including skiers gliding down slopes, hikers ascending trails, and a helicopter hovering dramatically against a clear blue sky. A flag waving with the word "Success!" stands at the mountain peak, capturing a sense of triumph and completion. The ad displays Old Spice body wash and deodorant products in the corner, reinforcing the tagline: "Become one of the freshest smelling places on earth." The overall feel is whimsical and surreal, blending a sense of masculinity with humor and adventure. |
| Creative Director | Jason Bagley |
| Creative Director | Eric Baldwin |
| Copywriter | Eric Kallman |
| Copywriter | David Neevel |
| Art Director | Craig Allen |
| Copywriter | Craig Allen |
| Account Director | Jordan Muse |
| Account Executive | Taryn Lange |
| Art Buyer | Heather Harvey |
| Photographer | Hugh Kretschmer |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |