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ANDY Awards

Creative Award
New York, United States
Old Spice - "Komodo" by ANDY Awards 2010

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TitleKomodo
Agency
Campaign Smell Like A Man
Advertiser Procter & Gamble
Brand Old Spice
Date of First Broadcast/Publication 2011 / 2
Business Sector Bath, Shower Gels
Tagline Become one of the freshest smelling places on earth.
Media Type Print
Market United States
AI Description The Old Spice 'Komodo' print ad features a captivating surrealist image of a shirtless man whose body serves as a dynamic landscape. His chest is decorated with a lush, miniature ecosystem, home to a large Komodo dragon breathing fire. Above the dragon is a tiny tropical setting complete with a waterfall cascading down his torso like an island paradise. There's a vibrant sunset sky in the background, enhancing the fantastical, vivid feel. Fireworks explode near his shoulder, adding a sense of celebration and excitement. The product, Old Spice deodorant and shower gel, is shown prominently in the corner, reinforcing the tagline 'Become one of the freshest smelling places on earth.' This imaginative and colorful advertisement brings to life the theme of exotic freshness associated with the Old Spice brand.
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