Old Spice - "Fiji" by ANDY Awards 2010
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Old Spice - "Fiji"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Fiji |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Date of First Broadcast/Publication | 2011 / 2 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Media Type | |
| Market | Ecuador |
| AI Description | The Old Spice 'Fiji' print ad features a man with his upper body transformed into a tropical island scene. His head is shaped like a volcano, which humorously emits smoke at the top. The body features a sandy beach with people sunbathing, swimming, and engaging in leisure activities. A shark jumps out of the ocean, and a woman relaxes under a beach umbrella. The scene is colorful and fantastical, creating a playful and surreal vibe. The ad ties into Old Spice's theme of smelling fresh, associating the scent with the exotic and adventurous imagery of the islands. |
| Creative Director | Jason Bagley |
| Creative Director | Eric Baldwin |
| Copywriter | Eric Kallman |
| Copywriter | David Neevel |
| Art Director | Craig Allen |
| Copywriter | Craig Allen |
| Account Director | Jordan Muse |
| Account Executive | Taryn Lange |
| Art Buyer | Heather Harvey |
| Photographer | Hugh Kretschmer |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |