Old Spice - "I'm Back" by ANDY Awards 2010
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Old Spice - "I'm Back"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | I'm Back |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | January 2011 |
| Business Sector | Bath, Shower Gels |
| Media Type | Web Film |
| AI Description | The ad is centered on a charismatic man in a shower, wrapped in a towel. He humorously addresses the audience, boasting about his physique and the power of Old Spice products. The setting is a tiled bathroom with a shower curtain adding to the simplicity and focus on the spokesperson. His confident demeanor, rich baritone voice, and the humor in his exaggerated claims about his body create an engaging and memorable message. His purpose is to promote Old Spice as the key to smelling fresh and masculine. The ad plays with humor and charisma to persuade the viewer and adds a touch of irony by suggesting that everyone should enjoy the freshness of Old Spice. |