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ANDY Awards

Creative Award
New York, United States
Evian - "Shirt 9" by ANDY Awards 2010

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TitleShirt 9
Title (original language)T-Shirt 9
Agency
Campaign Baby Inside
Advertiser Danone
Brand Evian
PostedSeptember 2010
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Canada, United States, Japan, France, Germany, United Kingdom
More Information www.evianliveyoung.com
AI Description The Evian "Shirt 9" advertisement showcases a playful visual illusion. A woman is confidently walking forward, wearing a casual gray blazer over a t-shirt that features an amusing print of a baby in a similar pose. This creates an illusion where the woman's upper body aligns with the baby's figure on the shirt, making it appear as if she has a baby's body with adult legs. The design cleverly integrates an Evian water bottle tucked into the jeans, reinforcing the brand's iconic association with youthfulness. The ad highlights the slogan “Live young” next to the Evian logo, embodying themes of vitality and freshness through simplicity and creativity. The overall aesthetic is clean and modern, emphasizing a fun, energetic lifestyle connected to the brand's image.
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