Old Spice - "Responses" by ANDY Awards 2010
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Old Spice - "Responses"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Responses |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | July 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Media Type | Web Film |
| Length | |
| Market | United States |
| AI Description | The Old Spice commercial features a charismatic and humorous man engaging in various exaggerated scenarios to captivate the audience. The scene unfolds in a bathroom, depicting him in a towel adorned with numerous sports medals, conveying a sense of humor and absurdity. He references solving mysteries and engaging in adventurous activities like chainsawing giant oaks and riding jet-ski lions into the sunset. The humor is elevated by props like chainsaws and magnifying glasses, used in a comedically exaggerated manner. The vibrant and imaginative setting, combined with his assured delivery of dialogue, conveys a playful confidence. The theme emphasizes the connection between adventure, confidence, and the signature Old Spice scent, encapsulated in the tagline, "Smell Like A Man, Man." |
| Special Effects / VFX | The Mill New York |
| Sound Design Company | Stimmung |
| Music Company / Composer | Stimmung |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Kallman |
| Art Director | Craig Allen |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Director | Tom Kuntz |
| Production Company | Morton Jankel Zander (MJZ) |
| Account Director | Diana Gonzalez |
| Agency Producer | Lindsay Reed |
| Executive Agency Producer | Ben Grylewicz |
| Editing Company | Rock Paper Scissors |