Old Spice - "Motorcycle" by ANDY Awards 2010
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Old Spice - "Motorcycle"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Motorcycle |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | July 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Media Type | |
| Market | United States |
| AI Description | The Old Spice ad, starring Isaiah Mustafa, features him in a bathtub filled with foam, creatively shaped to mimic a motorcycle. Isaiah, sitting confidently on the foam bike, holds an Old Spice bottle, suggesting that smelling like Old Spice elevates his masculine appeal. A woman in a pink robe sits nearby, engaged and smiling, adding a humorous and playful element to the scene. The bathroom setting is modern, with clean tiles, placing the focus on the absurd yet charming image of the foam motorcycle. The tagline emphasizes the allure of 'Smell Like A Man, Man,' linking the product to a heightened sense of manliness and humor. |
| Creative Director | Jason Bagley |
| Creative Director | Eric Baldwin |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Photographer | Danielle Levitt |