Old Spice - "Lumberjack" by ANDY Awards 2010
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Old Spice - "Lumberjack"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Lumberjack |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | July 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Media Type | |
| Market | United States |
| AI Description | The Old Spice 'Lumberjack' print ad features a man in a bathtub filled with bubbles, styled to look like a lumberjack with a foam beard. He holds a bottle of Old Spice body wash in one hand while playfully holding an axe-shaped foam in the other. Beside him stands a woman wrapped in a towel, admiring the amusing scene. The background has a shower curtain and tiles that accentuate a modern bathroom setting. The tagline 'Smell Like A Man, Man' highlights the product’s theme, emphasizing masculinity with a humorous twist. |
| Creative Director | Jason Bagley |
| Creative Director | Eric Baldwin |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Photographer | Danielle Levitt |