Old Spice - "Horse" by ANDY Awards 2010
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Old Spice - "Horse"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Horse |
| Agency | Wieden + Kennedy |
| Campaign | Smell Like A Man |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | July 2010 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smell Like A Man, Man. |
| Story | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Media Type | |
| Market | United States |
| AI Description | The Old Spice print ad, part of the 'Horse' campaign, features a humorous and whimsical scene in a modern bathroom. The ad depicts a man, seated on a horse sculpted entirely from soap bubbles, within a bathtub setting. He exudes confidence with a broad smile, wielding a can of Old Spice body wash in one hand, and a towel draped over his shoulder, emphasizing the product's thematic message. A woman, wrapped in a towel, gazes up at him with admiration. The scene is vibrant and emphasizes playfulness and confidence, aligning with the tagline: 'Smell Like A Man, Man.' The ad uses humor and surreal imagery, embodying Old Spice's brand message about the unique appeal of their fragrances. |
| Creative Director | Jason Bagley |
| Creative Director | Eric Baldwin |
| Copywriter | Eric Kallman |
| Copywriter | Craig Allen |
| Photographer | Danielle Levitt |