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Creative Award
New York, United States
Old Spice - "Questions" by ANDY Awards 2010

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TitleQuestions
Agency
Campaign Smell Like A Man
Advertiser Procter & Gamble
Brand Old Spice
PostedJuly 2010
Business Sector Bath, Shower Gels
Tagline Smell Like A Man, Man.
Story Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash.
Media Type Television
Length
Market United States
AI Description The Old Spice ad titled "Questions" is a humorous and surreal commercial featuring Isaiah Mustafa. The ad opens with Mustafa addressing the audience while standing on a beach, holding a bottle of Old Spice body wash. With charisma and humor, he asks a series of rhetorical questions about manliness and adventure. Suddenly, the scenery transforms as he seamlessly transitions from a beach to a lake, balancing on a log. The scenes unfold fantastically, showing his ability to build a kitchen, bake a cake, and ride a motorcycle—all while maintaining charm and charisma. The ad uses visual metaphors to exaggerate the allure and desirability of the Old Spice scent. Throughout, Mustafa maintains a playful and confident demeanor, keeping the audience engaged and amused.
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