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ANDY Awards

Creative Award
New York, United States
Evian - "Shirt 7" by ANDY Awards 2010

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TitleShirt 7
Title (original language)T-Shirt 7
Agency
Campaign Baby Inside
Advertiser Danone
Brand Evian
PostedJuly 2010
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Outdoor/Out of Home
Market Canada, United States, Japan, France, Germany, United Kingdom
More Information www.evianliveyoung.com
AI Description The ad features a woman confidently holding an Evian water bottle. She wears a white T-shirt with a printed image of a baby's body, making it appear as if the baby's body is hers. The image humorously aligns with the "Live young" tagline, suggesting the rejuvenating qualities of Evian water. She casually holds a golf club, emphasizing a sporty yet playful lifestyle. The ad’s minimalist design—with clean, white backgrounds and emphasis on youthfulness—embodies the brand's refreshing image.
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