Nike - "Chalkbot" by ANDY Awards 2010
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Nike - "Chalkbot"
This ad is part of the ACT Responsible Collection
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Chalkbot |
| Agency | Wieden + Kennedy |
| Campaign | Chalkbot (Livestrong) - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | June 2010 |
| Product | Livestrong |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Web Advertising/Banners |
| AI Description | The Nike Chalkbot ad appears on ESPN's website, primarily featuring a digital scoreboard from a college basketball game. In the lower right corner of the page, a bold yellow banner with the Livestrong logo is present alongside the iconic Nike swoosh. The ad uses a black, white, and yellow color palette, giving a serious yet energetic feel. The design is sleek and modern, aligning with Nike's branding. The integration of sports content and cancer activism highlights a message of solidarity, aiming to inspire support for those affected by cancer. The connection to the Livestrong campaign emphasizes the continued fight against the disease, while conveying a sense of empowerment and community outreach. |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Danielle Flagg |
| Creative Director | Tyler Whisnand |
| Art Director | James Moslander |
| Art Director | Adam Heathcott |
| Copywriter | Marco Kaye |