Volkswagen - "Thefuntheory.com" by ANDY Awards 2010
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Volkswagen - "Thefuntheory.com"
- Brand: Volkswagen
- Country: Sweden
- Advertiser: Volkswagen
| Title | Thefuntheory.com |
| Agency | Nord DDB STO |
| Campaign | The Fun Theory - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | June 2010 |
| Business Sector | Corporate Communication |
| Media Type | Case Study |
| More Information | www.thefuntheory.com |
| AI Description | Thefuntheory.com, an initiative by Volkswagen, showcases creative ideas aimed at making everyday behaviors more fun and environmentally conscious. The campaign highlights include interactive videos featuring innovative concepts like a 'Scratch Mat' and a 'One-armed Vending Machine.' The 'Scratch Mat' encourages people to clean their shoes by making it an engaging task, while the vending machine promotes recycling through a game-like experience. The website presents these ideas through videos and social media integration, encouraging public involvement and competition. The overall aesthetic is modern, playful, and digital, using fun to inspire behavioral change and environmental awareness. |
| Creative Director | Andreas Dahlqvist |
| Copywriter | Martin Lundgren |
| Art Director | Simon Higby |
| Account Executive | Lars Axelsson |
| Account Director | Martin Larsson |
| Account Planner | Jerker Fagerström |
| Account Planner | Cecilia Cederlid |
| Account Manager | Michael Bugaj |