Nike - "Chalkbot" by ANDY Awards 2010
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Nike - "Chalkbot"
This ad is part of the ACT Responsible Collection
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Chalkbot |
| Agency | Wieden + Kennedy |
| Campaign | Chalkbot (Livestrong) - Nike |
| Advertiser | Nike |
| Brand | Nike |
| Posted | June 2010 |
| Product | Livestrong Apparel |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Case Study |
| AI Description | The "Chalkbot" campaign by Nike and Wieden + Kennedy involved an innovative integration of digital and physical media. Messages could be submitted online, which were then printed on the streets of France using a special device attached to a vehicle, creating visible symbols of support during the Tour de France. The campaign aimed to raise cancer awareness and support Lance Armstrong's fight against cancer. It utilized interactive banners, TV partnerships, and a presence in the New York Times to spread messages globally. The prominent yellow and black color scheme was synonymous with Livestrong branding. |