Volkswagen - "The Fun Theory (board)" by ANDY Awards 2010
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Volkswagen - "The Fun Theory (board)"
- Brand: Volkswagen
- Country: Sweden
- Advertiser: Volkswagen
| Title | The Fun Theory (board) |
| Agency | Nord DDB STO |
| Campaign | The Fun Theory - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | June 2010 |
| Business Sector | Cars |
| Media Type | Case Study |
| AI Description | The ad showcases an innovative and playful experiment by Volkswagen under "The Fun Theory" campaign. The campaign involves transforming ordinary staircases into giant piano keys that play notes as people step on them. This creative initiative aims to encourage more people to choose stairs over escalators or elevators, promoting healthier choices and enhancing engagement through fun. The ad features various visuals, including people interacting with the piano stairs, reactions, and the widespread impact of the initiative highlighted by media coverage and social media shares. The overarching message focuses on the potential to change human behavior positively using fun as a catalyst, in line with Volkswagen's environmental and innovative mission with their BlueMotion Technologies. |