Xbox 360 - "Birth of a Spartan" by ANDY Awards 2010
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Xbox 360 - "Birth of a Spartan"
- Brand: Xbox 360
- Country: United States
- Advertiser: Microsoft
| Title | Birth of a Spartan |
| Agency | twofifteenmccann |
| Campaign | The Life - Xbox 360 |
| Advertiser | Microsoft |
| Brand | Xbox 360 |
| Posted | April 2010 |
| Product | Halo: Reach |
| Business Sector | Video Games/Consoles |
| Tagline | Jump in. |
| Media Type | Web Film |
| Length | |
| Market | United States |
| AI Description | The ad begins in a dimly lit corridor where a bald, determined-looking soldier walks alone. He is taken to a sterile room, reminiscent of a futuristic surgery center. A transformation ensues as he undergoes a procedure involving large robotic arms and advanced technology. The soldier lies on a metallic table, his body subject to injections that enhance his physicality. The scene alternates between the intense process and flashbacks of training, capturing his unwavering resolve and submission to becoming a Spartan warrior. The barren landscape outside suggests a dystopian world, with scenes of military vehicles ready for combat. The ad ends with the soldier fully transformed, embodying strength and readiness, welcomed to the 'Noble Team'. The atmosphere is dark and sci-fi inspired, underpinned by a sense of duty and sacrifice. |
| Production Company | Biscuit Filmworks LA |
| Director | Noam Murro |
| Executive Creative Director | Scott Duchon |
| Executive Creative Director | John Patroulis |
| Art Director | Ben Wolan |
| Copywriter | Joe Rose |
| Agency Producer | Hannah Murray |
| Agency Producer | Alex Spahr |
| Line Producer | Jay Veal |
| Director of Photography (DOP) | Simon Duggan |