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ANDY Awards

Creative Award
New York, United States
Red Cross Portugal - "Stories of Hope" by ANDY Awards 2010

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TitleStories of Hope
Agency
Campaign Hope Store +
Advertiser Red Cross
Brand Red Cross Portugal
PostedApril 2010
Business Sector Charities, Foundations, Volunteers
Tagline Hope!
Media Type Television & Cinema
Length
AI Description The Red Cross Portugal's ad portrays an inspiring campaign during Christmas 2008 and 2009 where a unique store opened in Lisbon and Madrid. This store symbolically "sold hope" through books with blank pages. Customers purchased these books, each tied to a hopeful story of change, with proceeds going to support charitable causes for children and youth in need. The visually clean and minimalist ad, often showcasing white and red colors, emphasizes the book motif as a central symbol of hope and potential. The campaign's success expanded across popular shopping malls in both Portugal and Spain, underscoring the theme that collective hope and donations can turn fictional stories of hope into reality.
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Production Manager
Executive Producer
Designer