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ANDY Awards

Creative Award
New York, United States
Sprint - "The NOW Network" by ANDY Awards 2010

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TitleThe NOW Network
Agency
Campaign The Now Network - Sprint
Advertiser Sprint Nextel Corporation
Brand Sprint
PostedApril 2010
Product 4G Network
Business Sector Telecommunications Services
Media Type Case Study
Length
Market United States
AI Description The ad titled 'The NOW Network' by Sprint, produced by Goodby Silverstein & Partners, showcases Sprint's 4G capabilities. It begins by asking, "What's going on right now?" The ad uses a minimalist setting to emphasize real-time data updates, such as the number of tweets, YouTube videos uploaded, and live webcam views. A prominent feature is the visual representation of data through interactive elements. The ad introduces a "human clock" and features a crowd engaged in an interactive video game in Times Square. The creative integration of digital media highlights the immediacy and connectivity provided by Sprint's network, illustrating the concept of accessing the world in real-time through various digital platforms.
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