Goodwill - "Care tag for the planet" by ANDY Awards 2010
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Goodwill - "Care tag for the planet"
- Brand: Goodwill
- Country: United States
- Advertiser: Goodwill
| Title | Care tag for the planet |
| Agency | West BBDO |
| Campaign | Tag - Goodwill |
| Advertiser | Goodwill |
| Brand | Goodwill |
| Posted | March 2010 |
| Media Type | Case Study |
| AI Description | The 'Care tag for the planet' ad by Goodwill and Levi's was created in response to decreased clothing donations. The campaign emphasizes how billions of pounds of clothing are wasted in landfills, posing a threat to both Goodwill and the environment. The innovative solution is to add a donation reminder on clothing care tags, encouraging customers to donate their used garments to Goodwill. The initiative was launched with Levi's as a founding partner, gaining significant media coverage without any paid efforts. The campaign was highlighted in news articles and events, underscoring the benefits of nonprofit and for-profit partnerships and promoting a sustainable approach to clothing consumption. |