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ANDY Awards

Creative Award
New York, United States
HBO - "HBO Cube Film Installation" by ANDY Awards 2010

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TitleHBO Cube Film Installation
Agency
Campaign More Than You Imagined - HBO
Advertiser Home Box Office, Inc.
Brand HBO
PostedMarch 2010
Business Sector TV/Radio Programs & Stations
Tagline It's More Than You Imagined
Media Type Outdoor/Out of Home
Length
Market United States
AI Description The HBO Cube Film Installation is an innovative outdoor advertisement that utilizes a 14x14 foot cube placed in iconic US cities: New York, Philadelphia, and Washington, D.C. The cube acts as a mysterious black box in the daytime and transforms into a dynamic film event at night. It projects stories on its four sides, each providing a different perspective of the narrative. One story, 'The Affair,' revolves around complex relationships involving a husband, wife, and others, showcasing suspense and revelation through multiple angles. The installation's setup and projection invite viewers to engage in an immersive storytelling experience, emphasizing HBO's flair for innovative content. The imagery depicts a city ambiance, and scenes portray suspenseful indoor settings. The tagline, "It's More Than You Imagined," encapsulates the essence of the unexpected and thought-provoking campaign.
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