Best Buy - "Twelpforce" by ANDY Awards 2010
Filter results by
Best Buy - "Twelpforce"
- Brand: Best Buy
- Country: United States
- Advertiser: Best Buy Co., Inc.
| Title | Twelpforce |
| Agency | Crispin Porter + Bogusky |
| Campaign | Twelp - Best Buy |
| Advertiser | Best Buy Co., Inc. |
| Brand | Best Buy |
| Posted | March 2010 |
| Business Sector | Other Online Services |
| Media Type | Case Study |
| AI Description | This Best Buy advertisement introduces the 'Twelpforce,' a powerful digital tool that extends the expertise of Best Buy's employees beyond the physical stores and into the virtual realm of Twitter. The ad portrays Best Buy employees, known as Blue Shirts and Geek Squad agents, engaging enthusiastically with customers both in-store and online. Emphasizing accessibility and real-time interactions, it highlights how over 2,000 employees are ready to provide valuable technical assistance through tweets, reflecting a supportive and innovative approach to customer care. The visuals show bustling stores, enthusiastic employees, and a seamless connection between technological expertise and customer convenience. The message focuses on humanizing the shopping experience and showcases technology as a bridge to better customer service. |