The Zimbabwean - "Flyers" by ANDY Awards 2010
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The Zimbabwean - "Flyers"
- Brand: The Zimbabwean
- Country: South Africa
- Advertiser: The Zimbabwean Limited
| Title | Flyers |
| Agency | TBWA\Hunt\Lascaris |
| Campaign | Trillion Dollar Campaign - The Zimbabwean |
| Advertiser | The Zimbabwean Limited |
| Brand | The Zimbabwean |
| Posted | March 2010 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | Case Study |
| Market | South Africa |
| AI Description | The advertisement by The Zimbabwean features visuals of a wall covered with Zimbabwean banknotes, transformed into impactful posters. These posters, part of the Trillion Dollar Campaign, are plastered with bold statements highlighting the dire economic situation in Zimbabwe. Key messages emphasize the irony of hyperinflation, such as "It's cheaper to print this on money than paper," and confront the governing regime's failures. People are seen interacting with these posters in public spaces, prompting reflection and awareness. The aesthetic, characterized by colorful banknotes and large text, powerfully communicates the message of protest and urgency. |
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